Empresa HD, aluno monitor: a Microsoft e a construção da crença nas tecnologias
Muito feliz, grata e honrada por ter um artigo meu publicado na Revista Educação e Pesquisa, publicação da Faculdade de Educação da USP. Em “Empresa HD, aluno monitor: a Microsoft e a construção da crença nas tecnologias“, faço uma reflexão sobre o papel das empresas na construção da “orquestração simbólica” que cria um ambiente favorável para a adesão das tecnologias nos processos educacionais. Leituras, reações e críticas são bem vindas!
O artigo completo está disponível aqui.
O resumo segue abaixo:
Existe um consenso de que as tecnologias digitais podem incidir na melhoria da qualidade da educação. Articulado por múltiplos campos sociais interessados na relação entre educação e tecnologias, um universo simbólico de valores (em geral, positivos) relacionados aos aparatos digitais se converte em repertório que consagra esse consenso e o transforma em uma espécie de mito, uma crença. Esse mito circula por diversos espaços sociais, formando uma ambiência favorável às tecnologias, que envolve o campo educacional (em inter-relação com outros campos sociais) e pressiona a escola pela modernização a partir da adesão às tecnologias. Este artigo tem como objetivo promover uma reflexão acerca da contribuição do campo empresarial para a conformação dessa ambiência favorável à modernização, a partir da análise do repertório produzido e difundido pela multinacional Microsoft acerca do uso das tecnologias na educação. Esse repertório está registrado em relatórios corporativos que foram analisados para entender de que modo representam: (1) o impacto das tecnologias na educação; o modo como a educação adere às (2) tendências tecnológicas; e (3) os efeitos e potenciais das linguagens tecnológicas em espaços educativos. Entende-se que a empresa pretende ter uma ação totalizante relacionada à educação, prescrevendo o uso das tecnologias em materiais institucionais, incidindo na mídia e na universidade e atuando em parceria com governos para a adoção de seus equipamentos, produtos e programas. Com base nos relatórios institucionais, investiga-se o corpo simbólico produzido pela Microsoft, que integra e reforça uma rede em prol das tecnologias, composta também por outros campos sociais interessados na modernização da educação, a exemplo do poder público, da mídia e da universidade. Palavras-chave Educação – Tecnologias – Socialização – Cibercultura – Microsoft
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